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What Happened To Coffee?
By Christoph Hickory
The days when we used to wake up in the morning, grab the morning newspaper, and brew up a wonderful cup of coffee, have started to disappear. Unless you're a morning person who can get out of bed hours before anyone else and somehow start the day without the typical morning rush then consider yourself one of the lucky one's. If anything, people are usually running around the house, getting the kids ready, getting themselves ready, and running out the door. Some days they manage to squeeze some time into the morning routine to roll through a drive-thru stand or even worse, a fast-food restaurant, to pick up a cup of java. Or they can wait to get to the office where they brew up the cheapest stuff that their employer can get, as you load it down with cream and sugar. How can this be? How does what's supposed to be one of the most relaxing and satisfying routines of the day become part of the rat race.
As you probably know, is 2nd most important commodity in the United States. Obviously, if you turn on your TV to watch the news you'll know what is first. But the industry is big business, what you get at the fast food restaurant or at the office doesn't even touch on the quality that is out there. It's funny how anything that
doesn't come out of the can is considered gourmet coffee.
Gourmet is not something that you can buy at the
grocery store; the most expensive stuff there doesn't even
begin to touch on the quality that is available.
roasting has become an art form. In a day when big companies use computers to do the dirty work, small specialty companies are still doing it the old-fashioned way with their experience and their brains. Roastmasters spend years honing their craft, and their experience is what makes for a great cup of coffee. These companies rely on freshness and quality to compete with the big boys
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who stock the grocery store shelves or ship it out to your local drive thru. You won't see any of their commercials on TV, even real late at night when there is the cheapest air-time.
These specialty companies are successful simply based on their reputation. They work to get the highest grade beans from all over the world. They test everything to make sure the quality is as good as it gets. And then they baby it. Gourmet is usually roasted in small batches to guarantee that nothing can go wrong. The time and
temperature is completely under their complete control, and experience tells them when the beans are roasted perfectly. Any imperfections and the beans are tossed out and a new batch begins. They can do anything with coffee. They can create the perfect blends, add the best flavors, and guarantee that you will get the best cup of that you have ever tasted. They rely on word of mouth, reviews, and tasting competitions to get their name out there. In most situations the only way to place an order with them is through the internet. Gourmet sites are everywhere on the web, but it is often hard to determine where is the best place to go. If you want a head start jump to www.bestsite4reviews.com/coffee/ and read about some of the best gourmet companies out there. And believe or not, most of their costs no more that what you pay for a bag of beans at the supermarket that have been sitting around for a
couple of months. But best part about it is that you can
have all of this in the comfort of your own home. This may
give you the little extra that you need to get out of bed in
the morning. Christoph Hickory"Just an opinionated guy with a lot to say"The Best Reviews for the Best Products
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